Extra Extra! It was just recently discovered that Apple was having a discussion with CEO and music producing giant Jay Z of the company acquiring his streaming-service, TIDAL.
According to recent reports, the enterprise claims to still be within the early stages of the negotiation process, but is still confirmed that the sentiment is there. However, this would not be the first time the big music disruptive technology decided to give itself away. Back in February, rumors emerged that Samsung was interested in buying the TIDAL, but the conversation ended short. Similarly, TIDAL had plans with Rhapsody, but were never able to reach a definitive deal. So, what the thinking is with Apple is that it already operates its own streaming service, Apple Music. That in itself has been widely successful and has reached 15 million subscribers! For now, we’re not sure what Apple has in mind for the wave that took the streaming-service competition by storm. What we do know is that Jay Z’s creation has been a leading structure to obtain and reveal exclusive content for a number of high-profile artists, so why sell it, Z?
Well, the big man claims this: “I’m not a business man, I’m a Business, man.” So, there’s that.
Those 15 million subscribers of Apple Music are also not that big of a deal compared to the extremities of Spotify’s 100 million users and 30 million paying subscribers, so we could definitely imagine that by adding the TIDAL segment to the company, there would be an improvement to the game. And his wouldn’t necessarily be a bad thing if this deal did occur because it would at least simplify the number of platforms and outlets the public would have to use to get their content with just the same monthly subscription rate.
BREAKING: Apple in Talks to Acquire Tidal, Jay Z’s Streaming-Music Service – Dow Jones
— CNBC Now (@CNBCnow) June 30, 2016
A little history lesson of the business? Hov had bought TIDAL from Aspiro back in March 2015 for $56 million USD before re-branding it to be the music platform empire that it is today. The plan and intention of its creation was to empower recording artists to be able to have rights and correct royalties to their work, giving them the power to govern their own tracks. Currently there are 19 musicians that hold stakes in the company as co-owners, including Beyonce, Daft Punk, Rihanna, Pharrell, Kanye West, Alicia Keys, Calvin Harris, Arcade Fire, Chris Martin of Coldplay, Jack White, J. Cole, Deadmau5, Madonna, Usher and Nicki Minaj.
No one has heard when this acquisition will take place. Needless to say, people are curious and anxious to hear more of the plan.
The big push is extremely necessary for the Fruit that is trying to beat out Spotify in the competition. In more news along this line, Apple has rejected a new version of Spotify’s iPhone app because it doesn’t want competition for Apple Music. Oh wow.
The music mogul of TIDAL fabricated what is one of the more innovative but still controversial carriers and messengers today of music. Since the beginning of 2016, TIDAL premiered new songs, albums, or videos from artists such as Kanye West, Beyoncé, Rihanna, Desiigner, T.I., TWENTY88, and more. It even has exclusive livestreaming rights for a number of TidalX concerts. Of course with this immense access to certain materials and content, the shares for this company have risen. Kanye West’s The Life of Pablo increased the entity’s fortune two-fold alone. Nonetheless, TIDAL still remains in third place compared to its counterparts Spotify and Apple Music (in terms of total subscribers.) We’ll have wait and see if anything comes of this deal and whether it’s the right move or not.