Alessia Cara Releases New Music Video for “Scars To Your Beautiful” and It’s Beautiful


You should know you’re beautiful just the way you are /
And you don’t have to change a thing, the world could change its heart…

Alessia Cara is a pop/R&B artist who has made her mark already at such a young age!

The Def Jam signee got her first shot at the big leagues when her single “Here” soared on the charts. The cynical rhythmic track was stunningly catchy and she really proved herself a likely candidate to be famous one day. Well, that day has come, and her album took its place rightfully and then carried through her successful tour and features. The single “Here” went multi-platinum, and her project Know-It-All went gold. Should anymore be said?

Now, Cara has released a wonderful music video to accompany her song “Scars to Your Beautiful” off her album Know-It-All. The single itself is a celebration of self-love and is an anthemic rush to empower any person who feels hurt by society’s opinions & thoughts.


The young Canadian singer wanted to support and portray the true strength in those who were quieted or shunned for imperfections of themselves. The millennial star recognized her own negativity towards herself back in high-school, and wanted to bash on those inequalities and injustice’s once and for all.  Cara represents the simple people who don’t wear much makeup, who don’t “wanna be” anything but themselves, who have passions, and who love truly and deeply.

The visual itself was directed by Cara herself and enlists anonymous individuals with slight physical flaws, who all together, speak up, speak out, and sing with Cara to show off their faults proudly. Actress and singer Jo Jo also features in the video as well!This musical montage represents the “unattractive women,” “racial minorities,” and “transgender people,” who are forever facing the challenges of closed-mindedness anti-cultural and anti-social people. The song is simple, but undeniably powerful.


When Cara calls, we chant back. This is a revolution of the real people who matter. In a recent interview with Cosmopolitan, the songstress answered a few questions about being judged and criticized. She told the publication, “…you don’t really know what to expect, right? I started around 17, 18 when I really got into it all [the music industry], and just being a teenager, [I wasn’t] really sure of myself anyway. When we’re that young, regardless if we’re in the industry or not, we’re still trying to figure ourselves out and we’re still trying to love ourselves in the best way. When you’re going into this world of the industry, it could add more stress and more confusion. There are so many opinions being thrown at you and it’s almost like you don’t know which ones to believe or if you should believe any of them, and you’re just trying to block out all the noise and figure yourself out. But it’s hard to do that when there are so many opinions of you and of what you should be. Once I learned to block that out, I sort of came into my own and found who I really am. I think I’m a lot more comfortable now than I was when I first started, for sure.”

She explained how many female artists have been trying to make this move to represent the ladies who deserve the most love and respect such TLC’s “Unpretty” and Christina Aguilera’s “Beautiful.” “A couple of female artists have done it in the past, and I wanted to put my own spin on it because I feel like you can never have too many reminders and too many songs talking about those things,” says the 20-year old extraordinaire.
With all of this hate and terror occurring in our world today, I think we could all use a little love and empowerment from this song.

You can watch her video above now and let us know what you think!

Further References: Vulture, Cosmopolitan


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