It’s a DONE DEAL.
Travi$ Scott has had a plan in the works with Apple Music, and word finally got out that it is indeed a “Done Deal.” Earlier this month, the artist had posted a photo of Apple Music’s Head of Content, Larry Jackson, jumping in mid-air with hip hop artist, La Flame, for the perfect Insta shot. The caption read, as you may have guessed, “DONE DEAL.” No one knew really what that pic was about or what was going on beforehand, but now the questioning has have finally been confirmed.
“I just did my partnership with Apple Music and sh**,” says Scott to DJ Whoo Kid. The rapper continues, “Larry’s f*ng amazing. That dude, he believes. He’s always talked to me when I was like beginning off. He always gave me that advice. You know, just to figure out where I’m going. So, I’m glad he’s down to take this trip with the kid and with this album; it’s super good.” Clearly, you can hear from the artist himself that he really does love the company and the deal he made with them, and is excited to start this new journey in his music career.
Scott also goes on about his long-awaited album that fans have been desperately waiting for, Birds in the Trap Sing McKnight. It was supposed to drop last week, but due to the Apple Music deal, guess things got postponed. No release has been set in stone; however, the “Antidote” rapper did mention that there should be a complimentary short film to go with the project. Now we play the waiting game and remain patient. (As long as he doesn’t pull a Frank Ocean, we are good.) You can watch the 17 minute video above to hear the discussion the rapper and the DJ had together on the topics related to his music, his deal, and his film.
Along with many other renown, big-named artists, Scott becomes a part of the team of Apple Music partnerships. Joshua Espinoza, of Complex Magazine, noted that some other recognized musicians who are on board with the tech giant’s music division include artists like Drake, Chance the Rapper, Future, and Taylor Swift. They all have revealed at least some exclusive content on the streaming service platform, making it a likely candidate against its competitors and counterparts Tidal & Spotify.
So, is Scott planing on restrictively release his album on Apple Music services, and was the visual an idea from the company? Will we only get to see that via the streaming entity?
Further References: Complex