Blonde was all self-released
Frank Ocean don’t need no record label. He made that very clear to us all when on August 19th he released his visual album Endless. According to a certain close source to the contemporary artist, this particular project was the final act of commitment Ocean had to fulfill before being allowed to leave his contract with his former record label Def Jam Recordings. Since then, what we found, as reported by Pitchfork, was that the he went independent and took a more Chance the Rapper approach on things. The next day, on August 20th, he self-released Blonde, his highly anticipated, enigmatic album. Of course, seems like Def Jam still had a big hand in Ocean’s complete and overall production and promotion of his multiple projects, thus their names were mentioned in the credits at the end of Endless, Blonde, and Boys Don’t Cry.
Ocean has struck a very strange chord in the hearts of millions with this album release. He no longer too a conventional path of releasing an album a year or two after his first and he didn’t release any singles to satiate us. He included numerous collaborations and features, some who are alive and some who are dead. He released a visual album before the actual project, signed on with Apple Music, did fashion commercials, fell off the social media grid, changed the assumed and expected title of his album, is selling his extremely expensive zines, and now leaving his record label to be a self-producer. It took him 4 years to make this, and now the joke is we’ll be waiting another 15 years until we get something else from him. (Might be the case since he’s on his own now).
Blond took a weird turn of events for a lot of people. Some were absolutely in love with its fragmentation, others were taken aback and were missing the days of Channel ORANGE.
Have you listened to the album yet? If so, what did you think of it? Let us know, and check out my article on my heart-to-heart with the album and its production.
Further References: Pitchfork