Category Archives: Creativity

[Editorial]: The Outro of a College Graduate Class of 2018

*Note: This playlist is endless, I will keep adding songs to it that I’ve come to love over the years, so stay tuned!*

If you’re reading this, it’s never too late to look back at the last 4 years of your undergraduate career.

After having my last two organization meetings, my last classes, my last projects, my last exams, my first and last undergraduate ceremony, I came to the realization that graduation happened. Though many fear the impending nature of what being an “adult” means, I see it as an opportunity to finally do something morewith the activities and the experiences that I put myself through and exposed myself to in these past four years. I look back with a more mature outlook as to what graduating means – adventure.

This is not goodbye. This is a thank you.

 

I feared this year more so in the past than I do now. Sophomore year, I already thought about how I only had 3 years left and that I still had no idea who I was or who I am supposed to be. Junior year, I feared that I needed to hurry up and become the person I finally figured out that I wanted to be. And now, as a senior, I am as I am. I am a person who cared and worked so hard to follow a passion that seemed at first so far from reach. I am a person who met so many faces and made so many relationships along the way. I am a person of many, many decisions made. I am a person 4 years older than I was when I first came to college. I am a person that couldn’t be who she was today without the people, the mentors, and the opportunities she was given. I am a person liberated by her knowing of self.

So to spell out “Neelu” today, I’m going to take us back through a soundtrack of songs and episodes that was and is Neelu Mohaghegh, a person who hopes to continue to live her greatest passions, continue to surround herself with the people she loves most, and grow as she pursues more adventures the world each day. So press “play” on the playlist above now.

Freshman Year 2014-2015:

This was and had to be one of the hardest semesters I had. This semester I learned self-identification; however, if there was anything that I gained the most out of this, it was to never let anyone define you but you. It’s never easy making decisions for yourself, especially when you don’t even know what you want. I had always had a love for music, media, and current events. My older brother even pegged that first before I could, but I was unsure and unknowing of what was out there in that particular world, and so I went on, having this heaviness in my heart, pursuing something else, and letting others command me my path. The only organization I joined that semester was the college radio station, and that was the one thing that kept me sane that semester. Thank you to my first radio family who showed me that I was meant to pursue the music industry. To top that off, I made some incredible friendships with the ladies (and the few men) of my freshman dorm floor. 18B, this is a thank you to you. Thank you for making my time at BU that first year one to never forget. Though some of us have gone our ways, our crew will still remains a special memory in my heart– it still amazes me how they placed us all on a floor together. Some of us still are friends, and I couldn’t be more thankful for that. By the end of this year, I realized I couldn’t keep pretending to enjoy the classes I was in, and so I took a chance, and after much arguing, was finally able to change my course.

THIS was a semester. This was the one that really started it all for me. I couldn’t believe I finally had a chance to make something out of my love for the music industry, but regardless, it was hard. It was difficult because I went to a school that of course didn’t provide a foundation for me. Yet it was liberating because the endless possibilities of fabricating a new community on campus was thrilling and possible for me. There was no Music Business Club before, and I was in a city that didn’t have a bustling music industry scene. I did all of the research I could about the industry and opportunities in it. I stalked LinkedIn (a skill everyone should have). I still had the radio show as home base. One of my first business professors really understood my struggle and happened to be a person who supported me in this journey. I went to her after class and spoke with her about the possibility of starting my own Music Business Club on campus, to which she wholeheartedly encouraged. Later, I would meet up with one of her TAs to officially plan out the organization. After that, I did more digging because I needed more. I didn’t want to waste a single second. I had seen a flyer for Verge Campus (yes, thisVerge Campus) needing to start a chapter at BU. Completely frightful of starting another organization on my own (theme?), I went to my RA who encouraged me and told me I had the ability to be an Editor-In-Chief. Skeptical but so hungry, I went for it, and to my surprise, I was hired. These two organizations would be the biggest impacts of my college career.

The rest of sophomore year sped by. I had my first real heartbreak, I went through an illness from being too stressed out and overworking myself, I went to the gym constantly and consistently to relieve that stress, and that summer I traveled with my family. It was a very introspective summer where I traveled to some incredible places, saw and spent time with family, listened to some great music, and  really focused my energy on myself and my passions rather than the limitations. That summer, I had the chance to cover my first festival as VIP press! It was for the Billboard Hot 100 and that’s where I re-discovered my love for photography. My mentors from Verge Campus included two incredible women that are unfortunately no longer with the team, but seriously without them, I would have never built the power to find my voice via media and writing in music.

Lessons Learned: 

*Never let anyone define you but you.

*Liberate yourself because endless possibilities of fabricating your own world is possible if you try. 

Sophomore Year 2015- 2016:

This semester I knew who I was now. Not all existentially, I just knew the direction I needed to take. The Music Business Club started and I was excited to officially have my Verge Campus team well formed and ready to go. In the first Music Business Club meeting I met my soul mate, and re-found love at a time I wasn’t looking for it or even was sure it existed. I made some incredible new friendships and one with an older colleague from freshman year that re-blossomed and transformed into my best friendship.

Though all was well this semester, I also had the hardships of overloading in courses I wasn’t crazy about so I could catch up to the business school requirements to graduate on time. I also got INSANELY SICK! It was a battle that really tested my headspace and my ability to fight back. If there’s ever a time to believe in love and passion and self-power, it was then. That’s also when I realized that my dreams and abilities were my priority over the obstacles set in my way. As long as I was able to believe in myself, and push, I was going to make it. (That’s the mindset I put myself in at least).

Second semester came, I joined a business fraternity to have a family of people in the large university that I could depend on and lean on, and through them I learned professionalism and did build a family of friends I adored.

Summer rolled around, and I decided that though I was stuck in Massachusetts, I wasn’t going to slow down. Sophia Chang, the former manager of Wu-Tang Clan who spoke to MBC, told us once that she didn’t want us to just think outside of the box, she wanted us to crush it. So, that summer, I commuted weekly to Verge Campus to keep writing, and boy, did I write. I wrote 15 articles a day! I went to concerts, I interviewed artists, I networked, and I developed my craft. Off to junior year I went, ready for my next adventure with a new set of tools, a forceful energy, and a fiery focus.

Lesson Learned:

*Good things come to those who stay focused, stay productive, and stay patiently enthusiastic.

Junior Year 2016-2017:

Fall of Junior year was interesting. I took on more leadership roles, and learned about delegating work for the first time, because it turns out you really can’t do it all alone. I created Boston Breakthrough, which would be Verge Campus’ first big annual event in Boston since the tour, that allowed our interns and emerging artists to work together in promotion and creativity to then put on a local indoor showcase. It was a success! It was also a semester that we did a flagship event with MBC and Berklee College of Music collaborating on a networking concert event and the semester I took my first visual journalism class that inspired me and drove me through the drowning of my business schoolwork, led by an extraordinary professor. So all in all, a hardworking but productive semester, only to be hit by what was to come next semester.

CORE. not the abdominal type of core, but the business program that was the gateway to your concentration. This was a course that took over your entire life. Your team project and the 4-upper level courses would be the only things you saw and talked about. It was the first time since freshman year that I felt an identity crisis because I was separated from my music world. (Also my boyfriend went abroad and I moved pretty far off campus, so loneliness was real.

So what got me through? Creating playlists on Spotify weekly, balancing the work, focusing on my goals, maintaining an entrepreneurial and creative spirit, having a professor I had from the past semester who became more of a second father figure in my life (supportive, understanding, and cool person all around), and surrounding myself with friends and family. I also knew that getting through this led me to a light at the end of the tunnel and a silver lining somewhere. I applied for the BULA abroad program, and when I got in, that was all I needed. I knew that in the summer, I would be free to dive into all of my musical pastimes and dreams, and I didn’t have anything to hold me back. Knowing those things put me at ease and having those lists to soundtrack each day also helped carry me through the days.

SUMMER 2017 – LA Abroad

SO HERE’S TO RE-DISCOVERING MYSELF AFTER LAST SEMESTER. Coming to LA was the biggest culture change after living in Massachusetts all of my life, but it was good change. It was the escape and transformation I needed. I was finally around people who understood the industry, I was in good weather, I was working at an internship that taught me so much more than I thought I could ever learn in such a short period of time, and I had my best friend and my boyfriend with me through it all. What amazing memories I made there. This thank you goes to the many mentors at Red Light Management who became my friends and people I looked up to. For every praise you gave me, I was inspired to keep working harder. You guys made me believe in me, and your support and belief in me and my abilities was more than I could have ever dreamed for. I gave my final presentation to Red Light Management with everything that I had to offer, and that was a day I would never forget. You all gave me so much to look forward to and to do, and for that I am grateful. Also, thank you to my co-interns, co-workers, new friends, and the artists I met/interviewed there who also were special people to me through those 3 months and let me be me.

At this time, I realized I had a momentum in the industry and that Senior year in Boston would bring me back to square one if I didn’t start looking for something else that would keep me sane. That’s when I applied for Sony Music U. After a long 4 part interview process and marketing assignment,  I was given the position, and I honestly had never felt more pride than in that moment. It made me feel like everything I had done was worth it and brought me to this point.

It’s hard to follow a dream, because it always seems so far away, but if we don’t, we’ll never know what it’s like to live a passion. I have always loved music, and I have always been intrigued by media and current events and helping emerging artists. Working in the music industry was all I wanted, and after all that I did to give myself the necessary tools and experience to work in it, I have the chance to work at Sony Music– I now know that hard work does in fact pay off. Thank you to the mentors of Sony Music U, for giving me a chance, for believing in me. I only hope to keep making you proud!

Lessons Learned:

*Keep dreaming out loud so you can make your dream happen. 

*No matter how alone or how lost we feel at any given moment, remember what it is all for, what you live and dream for. Give yourself time to re-discover yourself. Once you’re there, there’s no stopping you.

Senior Year 2017-2018:

So, this is the final year. It honestly didn’t feel like it. The only difference was that everything I had worked hard for was moving more smoothly now. I was taking my concentration classes, I was still writing for Verge Campus, still running MBC, and now had the extra activity of being a part of the Sony Music U team. I got to attend the annual conference for SMU that not only opened my eyes and energized me for my dream job, but it also offered me some of the greatest connections and friendships I could have ever asked for. I finally was in my element, and I found a family I fit in with.

2018 – Semester 8 Spring:“Better With You” by Michl / “Bleach” by Brockhampton / “OTW” by Khalid, 6lack, & Ty Dolla $ign

Second semester also rolled through, and with careful planning, I was a part-time student, graduating still on time, but allowing myself more hours of the day to spend working with all of the organizations I was a part of. I developed incredible friendships in this year, both fall and spring semesters that made me sad to be graduating because I had to leave them as soon as I met them. However, I am thankful that at least I did meet them at all. I went to some of the most captivating, insane concerts and spoke with some extraordinary artists. I got to see the potential of my creativity with work, and I really got to make this semester about helping others follow their passions and spending time with my best friends.

During this process, I wrestled with the concept of grad school, but after some thought and research, I found a program that I think would improve my learning and my abilities. I applied and got in. So, now I know the next adventure to come.

Senior week took place, and it was fantastic. Graduation itself was a 3 day experience, filled with pictures, flowers, and hugging. I felt so proud and excited to be able to walk across that stage reflecting on ALL of this that you read. ALL OF THIS suddenly handed to me on just a sheet of paper. Was I nervous, nostalgic, & possibly sad? Sure. But I put myself through 4 years of growth and 4 years of doing what I could to get to where I could say, “I’m excited to be doing what I love”. I am excited to finally be given the opportunity to go into this world and make things happen.

I don’t regret anything. Everything happened for a reason, and for every decision I made, I made it because I believed in it. Don’t let doubt or fear stop you, you’ll regret that forever. Nothing’s permanent, so the question will always be “Why not?”

Exactly 2 weeks ago, I graduated from Boston University as part of the Class of 2018. It’s weird to think that this year finally came when it always seemed so far away-not anymore. We all talk about the things we learned in these past 4 years, and here’s my ultimate Lesson Learned: *Every adventure counts.

This is not goodbye. This is a thank you.

I learned I had an undeniable passion for music and the creative industry around it, I learned what values I believed in and wanted to carry on, I learned from mentors forever cherished, I learned to appreciate and love my culture, my family, I made incredible friendships, I found love, and I learned to believe in myself no matter how hard things seemed. It’s been 4 years of fighting and working really hard, but I finally come out of these past 8 semesters feeling like I know who I am, I know what I’m doing, and I know where I need to be. I will always have the skills I gained from all of my experiences. No one can take those from me. Life might take me a bunch of different ways post-grad, but right now, I’m going to stop stressing for once, going to enjoy this moment, and get ready for the next adventure.

Now, press “shuffle”.

*Another Note: THE BIGGEST THANK YOU goes to all of you who helped me find myself, helped me be here, and helped me find my shine. (And thanks for helping me finally step on a cursed BU seal without fear!)*

Of course, I would decorate my graduation cap to be a Spotify playlist. I titled it “To Be Continued” because the story will always have more to say and will always have more songs to add, no matter the journey. Now, go on yours.

 

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Verge Campus BU x Off the Cuff Present: Off The Verge (2018)

On the Verge of being Off the Verge.

This past Friday (April 6th, 2018), was the 3rd Edition of what was the Boston Breakthrough, revamped and renamed as Off the Verge. This year, team Verge Campus BU decided to partner with the major fashion club on Boston University’s campus, Off the Cuff, to bring a unique twist to our usual showcase. Once again, 8 artists were chosen and premiered, featured, shared, loved, and highlighted by our team of editorialists, marketers, and creatives.

All hands were on deck, decorating, preparing, laughing, dancing, sound checking, and more! It was a wonderful time, getting together with hard working, ecstatic students to put together an incredible showcase that was intensely and thoroughly created over the course of a month.

At the event, there were streetwear brands like Allston Crawl and Buch America; there was jewelry designed by BU student Ameera Hammouda; there was Sony Music U merchandise; and there was a food sponsor Eat Your Coffee.

The saying holds true, third time is the charm! Of the three production of this showcase, 2018’s, this year’s edition of the show was the best outcome yet with tons of amazing articles, playlists, photos, instastories, graphics, and a wild promo video (filmed and produced by Jared Brill), there was no doubt that the show was going to run just as well. As a matter of fact, it did, with the most attendance we have had, we were able to offer our performers and vendors a chance to share their craft to a full crowd.

However, we can not forget our main attraction, which was that the 8 artists (unfortunately, 7 due to medical reasons) performed throughout the night, serenading the audience and demonstrating their talents on the stage of BU Central under the lights and surround by glow sticks.

It was certainly a night to remember, and one to be proud of because of all the hard work our teammates put in together.

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As Editor-in-Chief of the Boston University chapter since its genesis, this was my last Boston Breakthrough event. The event I wanted to create in order to allow our team members to work together as an actual team, as a family. At the end of the day, this is my family. I love them all so dearly, both the old and the new, those whom have been with me since day 1 and the ones who just joined this last semester. Everything about Verge Campus has formed what I have been able to do, and what I have been able to see. Without this, I don’t think I would have ever bene able to become a leader, to understand that music industry or meet the people in the music scene who I have met. This is a thank you to not only my teammates for keeping me afloat and inspired and motivated, this is a thank you to all of the artists, both small and large, who have given me the chance to speak to them, to write about them, and to share their music and my words through this platform. Thank you to the artists who participate in Boston Breakthrough and thank you to Off the Cuff for this amazing collaboration.

Remember that what you give is what you get, and what you show passion in and hard work in will reflect back in the career or life path of your dreams. Don’t be afraid to work hard and don’t be afraid of others. But most importantly, don’t be afraid of yourself, because as long as words, music, friends, interests, and experiences exist, you will always be able to create and show off something incredible that was made or done entirely by you.

Here’s to once being on the verge to now being off the verge. 

Love, Neelu Mohaghegh (4.11.18)

(P.S. If you go to our Verge Campus BU Spotify account HERE, you can check out the exclusive playlists of all of our acts from the night of Off the Verge)

A Provocative and Beautiful Spotify Original Series: I’m With the Banned

 

When people can’t travel, music can.

If there is anything in this world that has moved me more, or impacted me more, it would be this series. A beautiful documentary split into episodes of collaborations between two artists from two worlds. The US travel ban restricted 6 countries to come to this country, but music will not let that happen. Watch above.

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Spotify decided to give President Trump a backhanded slap for the absurdity and disgusting Travel Ban he put in place, which  is intended to keep citizens of Somalia, Sudan, Syria, Iran, Yemen, and Libya out of the U.S. completely. Spotify’s idea? Using what they do best, which is discover and share new music. With Spotify, beginning to enter the video realms of the digital industry, they produced their very own documentary series titled “I’m With the Banned“, in which they take an emerging artist from each one of those forbidden countries, and fly them over to Toronto, Canada (a safe zone), where they would collaborate with an American artist. The message relayed is that “Music has no boundaries”, “Music without borders”.

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In each of the 5 episodes so far produced, we get a glimpse into the worlds of each artist both from the U.S. perspective and from the third world country viewpoint, and we have the chance to learn how different their musical backgrounds are.

The U.S. artists are K. Flay, Desiigner, Pusha T, X Ambassadors, BJ the Chicago Kid, and Dr. Lonnie Smith.

The artists from the banned are: Waayaha Cusub (Somalia), Methal (Yemen), Moh Flow (Syria), Kasra (Iran), Sufyvan (Sudan), and Ahmed Fakroun  (Libya).

Each collaboration fabricates a different product and outcome. They’re all beautiful. They remix elements of their cultures into one and meld the DNAs of their music into a completely new  and exciting species of song. The best part is that each composition has a story, and through that story they tell the tale of what music means to these artists and where it has come from for them.

Why is this series important? Besides the fact that they are very cool and fascinating films, they also show how large corporations, like Spotify, can make a difference. They have the power to influence society in what they hear and who they are moved by far more than the president does. This makes them more forceful in sending messages to the masses. With a platform like Spotify that can transcend oceans and mountains to all parts of the world , and that anyone and everyone can use, it only makes sense that they stand to have a significant voice in the lives of the world’s population.

Music is an intangible, yet an impactful product, that I can safely say EVERYONE listens to, even if against their own will.

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Spotify is also a culture. It feeds lifestyles with the sounds we want to hear, but as a bonus, it offers the sounds that we need to hear. With video now involved and a shaky political climate, Spotify has the power to show that there are no differences in a human being when it comes down to it. At the end of the day, we’re all music lovers. At the end of the day, we all live a life and we all have something we love. This series shows a step in the right direction. It shows that businesses can be good, fair, and caring. Spotify is taking a stance and it’s using its best retaliation strategy: discovery. Real people meeting with real people and producing music, producing a beat, and a song. With Spotify playing this card for change, it only shows that they are a force to be reckoned with.

Be sure to check out the full length documentary (31 mins) on Spotify, as well as watch the episodic series above, and then listen to the playlist. Truly an incredible movement.

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Scientists Are Close to Finding a Cure for Hearing Loss

Human hearing loss could be reversible.

This is your gift, say buh-bye to hearing aids. Anyone who loves concerts and music as much as I do, understands that the fear of losing your hearing is always lingering above our heads, even if we don’t want to admit it. Did you know that, “many animals regenerate the tiny hair cells that enable hearing”? This is what The Atlantic‘s Jessa Gamble reported when writing about a conducted research study that could possibly help us humans do the same and prevent hearing loss overall.

Hearing loss and deafness is a major issue in our species today. Almost over 1/3 of senior citizens suffer from hearing loss. And you don’t just have to be old. Back in 2010, CBS News reported that one in five teens also suffered from the ear failure due to the loud music played through their earbuds, headphones, and at concerts. However, with the recent studies, this problem may no longer exist, and it may be reversible.

Teenager listening music with headphones

 

As of right now, Audion is collaborating with the pharmaceutical entity, Eli Lilly, to create compounds that might fit the found mold.  They have received generous donations to contribute to their research funds, but the struggle is in the fact that there is now a lot of competition out there. It is wonderful that there are so many people out there trying to solve this case, though, because without the music that makes us move, our worlds would lead silent, desolate lives. We wouldn’t be able to sing or dance or play or enjoy the sounds of music. Could you even imagine?!

Young Man with Headphones

There are now several large therapeutic companies hard at work in the labs trying to develop a simple way to multiply cells that would then turn into ear cells. Whether this discovery will occur in the near future or not, many are on top of it, and it seems that yes, indeed it could be a possibility!

For now, still wear your earplugs if you’re close to the stage because you want to still hear the music, don’t you?

Cool Babies Listen to Lullaby Versions of LCD Soundsystem, Daft Punk, OutKast & More

http://www.audiomack.com/embed4/rockabyebabymusic/get-lucky

Now you can either be the coolest or have the coolest baby around, who is extremely well-musically versed, with these lullaby versions of famous songs!

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There is a famous children’s music label out there, and it goes by the name Rockabye Baby!.  Oh, edgy! This year marks its 10th year around and they are planning on celebrating big time for the anniversary. This year they put together and constructed an album of their own titled Birthday Party which includes some of the greatest pop songs of our generation, but baby style. How cool is that? These people warped and tuned and mixed and mastered complex melodies and songs into simple, bubbly tunes that any kid would enjoy to doze off to.  This compilation is not fully out yet, but from what has been reported by sources like Pitchfork and Stereogum, it should be released sometime on October 14th. No joke, I probably will be checking out this album just to hear how they were able to revamp the sounds of OutKast’s “Hey Ya” into toddler speak and completely transform the electricity of David Bowie’s “Let’s Dance” into a sleepy-cutsie sonic tune.  The entirety of the album is meant to be the sickest way to get your baby to enjoy hardcore music, without too much of the noise, and you get to expose them to good stuff at an early age!

Rockabye Baby!’s motto is: Lullaby renditions of baby’s favorite rock bands. 

So, I think they’re doing a pretty good job of what they do. We got a little sneak peak though of the kid label’s lullaby track of Daft Punk’s “Get Lucky,” so you can hear it above! And check out the rest of the track list and the cover art below to see if any of your favorites are on there! ROCK ON, LITTLE ONES!

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Rockabye Baby! Birthday Party Track List:

01 The Beatles: “Birthday”:
02 Kool & The Gang: “Celebration”
03 Black Eyed Peas: “Let’s Get It Started”
04 Pitbull: “Don’t Stop the Party”
05 Miley Cyrus: “Party in the U.S.A.”
06 Cyndi Lauper: “Girls Just Want to Have Fun”
07 David Bowie: “Let’s Dance”
08 Daft Punk: “Get Lucky”
09 P!nk: “Get the Party Started”
10 Deee-lite: “Groove Is in the Heart”
11 Chic: “Good Times”
12 Marvin Gaye: “Got to Give It Up”
13 Michael Jackson: “Rock With You”
14 OutKast: “Hey Ya!”
15 LCD Soundsystem: “All My Friends”

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Pitchfork

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Further References: Pitchfork

[Exclusive] Behind the Lens: Meet Director Brian Petchers of Cam Meekins’ Music Video ‘Risk’

 

This is a piece on an artist, a director named Brian Petchers, who sees the world from a purely unique perspective, one where he teaches observers that this is how people should treasure life, touch minds and live dreams.

When music needs a visual, which path do you take? Is it dark? Is it light? Is it real or make-believe? Why not make it a complete sensory experience?  Meet Brian Petchers, music video director and visual connoisseur, who recently worked on a project with Boston-rapper Cam Meekins.

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Brian Petchers

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Think ephemeral, think beauty, think a light that flashes across your eyes, the foggy and warped interpretation of your vision in front of you and then passing by.

Think nostalgic and think dreamy. Think reasons unspoken and reality versus a dream. This is how Petchers, a man of his art, a man who has a gift at such a young age, executes his work. The Connecticut-native had a chance to connect with me to discuss his behind-the-scenes process of his recent music video release for Cam Meekins’, single ”Risk.” Meekins is a young artist with a large reputation in the city for being a voice for the Massachusetts hip hop scene.

He decided to then approach the director in hopes of recording his new music video, which Petchers took graciously. However, this wouldn’t be the first time that the duo would work together; in fact, this would be the third time, so they have the musical chemistry already there.

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In the video we follow along a story line of boy meets girl, but in a way that not most directors do. The vision is wavy and blurred yet extremely vivid. It’s the actual interpretations of a late night party while intoxicated and in love, giving the entire clip a true and real character. This is how the Skidmore College alum sees the world and the events that occur in it, and how he teaches observers that this is how people should treasure life, touch minds and live dreams.

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Petchers was more than excited to discuss the development and concept of the Meekin’s music video from the ‘director’s point of view.’ “We shot this in Boston and it has a strong summer-time and youthful feel,” explains the visual creator. “Cam and I worked together on two video’s “Cut Me Off” and “The Receipt” in 2012. He reached out on Twitter to see if I wanted to direct the lead video off his new project Art is The Reason,” and “he sent me over the song and I wrote a treatment. I wanted to push the boundaries creatively while still staying within Cam’s brand. The things I wanted to make sure I captured was a youthful, summer-time Boston feel. What we landed on was a candid rooftop social setting in Southie turned into a more abstract almost mysterious late night party.”

I love the way that Petchers plays with light and the shades and hues of natural light, and the shadows and highly exposed areas of artificial lighting. Emphasizing hands, hair, and other body parts, the celebration of human life. He messes with time and space, things that are seen, things that are ambiguous, and things that are just there as white noise. He emphasizes the things that seem fictional and makes them real.

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“Smoke, light, and motion are all visual themes within the video that echo the nature and momentum of the track. The video has a light narrative of Cam pursuing the lead female,” says the videographer, describing how he planned to build a plot out of the rapper’s music. He continues, “I prepped a storyboard and shot list. (It’s great when you can get it as close to your vision as possible.) My goal is to create visuals that show the world through my eyes.” You can see those sketches and images below as side by sides of what the drawing/visualization looks like vs. the footage.

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The entirety of the construction of the expose spanned a course of 2 full days all over the city of Boston. He says, “I wanted to make sure the visuals fell in line with my personal aesthetic: candid, beautiful, youthful, American, nostalgic. I think we did a good job of achieving this.” Within just a few quick weeks, the director was ready to release the video for Meekins to promote his song through in early July. You can watch the video in its entirety above.

Amazing. The song itself has a fun beat, and a light trill pattern, much like a trop-house mix, but it has a nostalgic tune, like the risk you wish you took, but didn’t, and now you’re looking back at it. It’s the sound of a bold man (Meekins) and his opinions through his lyrics, as he describes his own summer tale. The song screams “no matter what gets in our way, we’re going to ‘think about the good times’ and enjoy this moment.” It’s a light-hearted tune perfect for the adventurous-hearts and the passionate beings.

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Now, here is a little more about the director and his other work. In the past, the artist has collaborated with artists such as Big Sean, Soulja Boy, Dylan Owen, Timeflies, Chuuwee, Steve Aoki, Logic, Cam Meekins and OnCue among many others. He has also been working for the enterprise mogul company Forbes, making commercials and documentaries for the organization.

In addition to the already numerous successes, Petchers was recently nominated for the Cannes Young Director Award for his work with Dylan Owen, “There’s More To Life.” Watch it here now.

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When watching his pieces, it feels as if you were thrown into the dimensions of a Tarrence Malik film such as The Tree Of Life, or that of an Andrew Dominik creation, such as The Assassination of Jesse James By The Coward Robert Ford. He fabricates cinematography like the world is a photograph, or a series of photographs- beautiful, flawed, unique and extraordinary. In every one of his productions, from commercials, to music videos, to his own short pieces, Petchers closely examines the subjects and the environments he puts together like pieces of a puzzle that make up his vision.

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There is not even an inkling of doubt that this young man of the millennial generation, who now resides in NYC, is going to be leading the industry in an artistic revolution, led completely by a youthful, colorful, and complex imagination.

You can now follow along this creative’s journey by following him on Twitter, Facebook, Instagram, Tumblr and by checking out his official site.

*All Photographs and Visuals by Brian Petchers*

The Weeknd Shows Off His New Spring/Summer 2016 Fashion Line

You’ll feel like the baddest-chick or guy ever to where the letters XO when you see The Weeknd‘s new merchandise for his summer line!

The Weeknd has been noted as one of the best contemporary R&B/Hip hop artists of our generation. His music is rich, erotic, and dreamy as he hits the falsetto notes like an angel. At this year’s 2016 Billboard Music Awards, the “Can’t Feel My Face” artist won big, taking home 8 awards including including Top Hot 100 Artist and Top R&B Artist. But not only is he an artist of music, and extravagant hairstyles, but he is also an artist of design and merchandising.

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The Weeknd’s fashion line is called XO like his infamous stage brand and logo. The publication OOTLYFE made a remark that the singer “is simply at the point whereas anything he tags his name on results into a frenzy of profit.” And they’re not wrong! His clothing and other merchandise have been making sales through the roof in the past year! After contracting and joining up with the highly-esteemed fashion designer Alexander Wang, in 2015, his garments have become one of the hottest trends in artist history.

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They’re so simple and monochromatic, yet so chic. They give off an edge and toughness for both male and female consumers, while also being sporty and fresh. There are not enormous amounts of graphics, and if anything, it could be most closely related to the Calvin Kleins’ underwear line. All of apparel is engraved by the lettering “XO” and include wear like short-sleeve hoodies, crewnecks, crop tops, bodysuits, sweatpants, T-Shirts, snapbacks, socks, jerseys, and even a beach towel for your summer getaway.

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This is all part of The Weeknd’s Spring/Summer collection, but he’s been in the game long enough to know what the fans want this summer. He continues to use his two-toned hues of black and white, but has also added a bonus coloration of army green as well!

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The Kissland and Trilogy artist began this path down the fashion industry back in 2014, and he never went out of style, just like how he we’ll never get tired of serenading us to the infectious lyrics and seductive tunes of his music.

You can check out the rest of his gear at his Official Fan Merchandise site. What XO swag do you front?

Further References: OOTLYFE, HighSnobiety, Hypetrak

Watch Stunning Visual “Friends” by Francis and The Lights ft. Bon Iver, & Kanye West

 

Prepare yourself for the most stunningly simplistic wonderland you shall ever see.

In this Jake Schreier directed visual, Francis and The Lights (Francis Farewell Starlite) introduces us to one of his beautiful pieces of music “Friends,” which features some of his own friends such as the indie band Bon Iver’s Justin Vernon, and the G.O.O.D. Music founder Kanye West!

I know what you’re thinking. Bon Iver and Kanye West in the same sentence?! Never. But yes, together they have become a part of Francis’s beautiful escapade, dancing and singing to a whimsical tune that is dreamy and otherworldly.  This entire music video was a large collaborative effort of talented and artistic minds. The song itself was written by Rostam Batmanglij, which some of you may know as a member of the former eclectic indie-pop band Vampire Weekend. The track was then produced by a multitude of minds from Cashmere Cat, to Benny Blanco, to Ariel Rechtshaid.

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Francis Farewell Starlite

The choreography is strange, awkward, and dazzling. The music is contagious. The sounds of the synths and vocals are infectious and nostalgic. The lighting is perfection between shadows and extreme exposure. The environment is plain, boxy, and fascinating. One word to best describe this exposé is extraordinarily schizophrenic- in the best possible way. It is also interesting seeing the Chicago-rapper being so solemn for once compared to the usual controversial and epic ventures he is displaying for the general public.

This is not the only joint work the New York artist has come across. He has also been a coveted collaborator for the likes of Chance the Rapper and Frank Ocean. In fact, if you weren’t able to notice it, this song is actually what was sampled in Chance’s “Summer Friends” track off his hit beloved album, Coloring Book. The rapper was nothing but grateful to Francis for allowing him to use that segment in his song before he was ever able to show his own track to the world. How generous! You can see in the tweet below, Chance humbled by the grace of Francis’ generosity.

In addition, according to Consequence of Sound, Vernon has actually had a chance to work with West in the past back to when the hip hopper was working on My Beautiful Dark Twisted Fantasy.

In this single, you can feel the summer vibes of friendship flow between the air around. It’s literally the sounds of children and choirs and birds and sunshine and all things good and positive, while still remaining as down-to-earth as possible.

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Justin Vernon

If you’re like me, you’ll find yourself pressing play on the video above, and then repeating that another 20 times because you just can’t get enough. So what are you waiting for? Press that Ye button now and let’s get friendly! (And don’t forget to let us know what you think.)