Category Archives: Creativity

Scientists Are Close to Finding a Cure for Hearing Loss

Human hearing loss could be reversible.

This is your gift, say buh-bye to hearing aids. Anyone who loves concerts and music as much as I do, understands that the fear of losing your hearing is always lingering above our heads, even if we don’t want to admit it. Did you know that, “many animals regenerate the tiny hair cells that enable hearing”? This is what The Atlantic‘s Jessa Gamble reported when writing about a conducted research study that could possibly help us humans do the same and prevent hearing loss overall.

Hearing loss and deafness is a major issue in our species today. Almost over 1/3 of senior citizens suffer from hearing loss. And you don’t just have to be old. Back in 2010, CBS News reported that one in five teens also suffered from the ear failure due to the loud music played through their earbuds, headphones, and at concerts. However, with the recent studies, this problem may no longer exist, and it may be reversible.

Teenager listening music with headphones


As of right now, Audion is collaborating with the pharmaceutical entity, Eli Lilly, to create compounds that might fit the found mold.  They have received generous donations to contribute to their research funds, but the struggle is in the fact that there is now a lot of competition out there. It is wonderful that there are so many people out there trying to solve this case, though, because without the music that makes us move, our worlds would lead silent, desolate lives. We wouldn’t be able to sing or dance or play or enjoy the sounds of music. Could you even imagine?!

Young Man with Headphones

There are now several large therapeutic companies hard at work in the labs trying to develop a simple way to multiply cells that would then turn into ear cells. Whether this discovery will occur in the near future or not, many are on top of it, and it seems that yes, indeed it could be a possibility!

For now, still wear your earplugs if you’re close to the stage because you want to still hear the music, don’t you?


Cool Babies Listen to Lullaby Versions of LCD Soundsystem, Daft Punk, OutKast & More

Now you can either be the coolest or have the coolest baby around, who is extremely well-musically versed, with these lullaby versions of famous songs!


There is a famous children’s music label out there, and it goes by the name Rockabye Baby!.  Oh, edgy! This year marks its 10th year around and they are planning on celebrating big time for the anniversary. This year they put together and constructed an album of their own titled Birthday Party which includes some of the greatest pop songs of our generation, but baby style. How cool is that? These people warped and tuned and mixed and mastered complex melodies and songs into simple, bubbly tunes that any kid would enjoy to doze off to.  This compilation is not fully out yet, but from what has been reported by sources like Pitchfork and Stereogum, it should be released sometime on October 14th. No joke, I probably will be checking out this album just to hear how they were able to revamp the sounds of OutKast’s “Hey Ya” into toddler speak and completely transform the electricity of David Bowie’s “Let’s Dance” into a sleepy-cutsie sonic tune.  The entirety of the album is meant to be the sickest way to get your baby to enjoy hardcore music, without too much of the noise, and you get to expose them to good stuff at an early age!

Rockabye Baby!’s motto is: Lullaby renditions of baby’s favorite rock bands. 

So, I think they’re doing a pretty good job of what they do. We got a little sneak peak though of the kid label’s lullaby track of Daft Punk’s “Get Lucky,” so you can hear it above! And check out the rest of the track list and the cover art below to see if any of your favorites are on there! ROCK ON, LITTLE ONES!


Rockabye Baby! Birthday Party Track List:

01 The Beatles: “Birthday”:
02 Kool & The Gang: “Celebration”
03 Black Eyed Peas: “Let’s Get It Started”
04 Pitbull: “Don’t Stop the Party”
05 Miley Cyrus: “Party in the U.S.A.”
06 Cyndi Lauper: “Girls Just Want to Have Fun”
07 David Bowie: “Let’s Dance”
08 Daft Punk: “Get Lucky”
09 P!nk: “Get the Party Started”
10 Deee-lite: “Groove Is in the Heart”
11 Chic: “Good Times”
12 Marvin Gaye: “Got to Give It Up”
13 Michael Jackson: “Rock With You”
14 OutKast: “Hey Ya!”
15 LCD Soundsystem: “All My Friends”



Further References: Pitchfork

[Exclusive] Behind the Lens: Meet Director Brian Petchers of Cam Meekins’ Music Video ‘Risk’


This is a piece on an artist, a director named Brian Petchers, who sees the world from a purely unique perspective, one where he teaches observers that this is how people should treasure life, touch minds and live dreams.

When music needs a visual, which path do you take? Is it dark? Is it light? Is it real or make-believe? Why not make it a complete sensory experience?  Meet Brian Petchers, music video director and visual connoisseur, who recently worked on a project with Boston-rapper Cam Meekins.

Brian Petchers


Think ephemeral, think beauty, think a light that flashes across your eyes, the foggy and warped interpretation of your vision in front of you and then passing by.

Think nostalgic and think dreamy. Think reasons unspoken and reality versus a dream. This is how Petchers, a man of his art, a man who has a gift at such a young age, executes his work. The Connecticut-native had a chance to connect with me to discuss his behind-the-scenes process of his recent music video release for Cam Meekins’, single ”Risk.” Meekins is a young artist with a large reputation in the city for being a voice for the Massachusetts hip hop scene.

He decided to then approach the director in hopes of recording his new music video, which Petchers took graciously. However, this wouldn’t be the first time that the duo would work together; in fact, this would be the third time, so they have the musical chemistry already there.



In the video we follow along a story line of boy meets girl, but in a way that not most directors do. The vision is wavy and blurred yet extremely vivid. It’s the actual interpretations of a late night party while intoxicated and in love, giving the entire clip a true and real character. This is how the Skidmore College alum sees the world and the events that occur in it, and how he teaches observers that this is how people should treasure life, touch minds and live dreams.



Petchers was more than excited to discuss the development and concept of the Meekin’s music video from the ‘director’s point of view.’ “We shot this in Boston and it has a strong summer-time and youthful feel,” explains the visual creator. “Cam and I worked together on two video’s “Cut Me Off” and “The Receipt” in 2012. He reached out on Twitter to see if I wanted to direct the lead video off his new project Art is The Reason,” and “he sent me over the song and I wrote a treatment. I wanted to push the boundaries creatively while still staying within Cam’s brand. The things I wanted to make sure I captured was a youthful, summer-time Boston feel. What we landed on was a candid rooftop social setting in Southie turned into a more abstract almost mysterious late night party.”

I love the way that Petchers plays with light and the shades and hues of natural light, and the shadows and highly exposed areas of artificial lighting. Emphasizing hands, hair, and other body parts, the celebration of human life. He messes with time and space, things that are seen, things that are ambiguous, and things that are just there as white noise. He emphasizes the things that seem fictional and makes them real.



“Smoke, light, and motion are all visual themes within the video that echo the nature and momentum of the track. The video has a light narrative of Cam pursuing the lead female,” says the videographer, describing how he planned to build a plot out of the rapper’s music. He continues, “I prepped a storyboard and shot list. (It’s great when you can get it as close to your vision as possible.) My goal is to create visuals that show the world through my eyes.” You can see those sketches and images below as side by sides of what the drawing/visualization looks like vs. the footage.

For neelu 2

For neelu_1

The entirety of the construction of the expose spanned a course of 2 full days all over the city of Boston. He says, “I wanted to make sure the visuals fell in line with my personal aesthetic: candid, beautiful, youthful, American, nostalgic. I think we did a good job of achieving this.” Within just a few quick weeks, the director was ready to release the video for Meekins to promote his song through in early July. You can watch the video in its entirety above.

Amazing. The song itself has a fun beat, and a light trill pattern, much like a trop-house mix, but it has a nostalgic tune, like the risk you wish you took, but didn’t, and now you’re looking back at it. It’s the sound of a bold man (Meekins) and his opinions through his lyrics, as he describes his own summer tale. The song screams “no matter what gets in our way, we’re going to ‘think about the good times’ and enjoy this moment.” It’s a light-hearted tune perfect for the adventurous-hearts and the passionate beings.


Now, here is a little more about the director and his other work. In the past, the artist has collaborated with artists such as Big Sean, Soulja Boy, Dylan Owen, Timeflies, Chuuwee, Steve Aoki, Logic, Cam Meekins and OnCue among many others. He has also been working for the enterprise mogul company Forbes, making commercials and documentaries for the organization.

In addition to the already numerous successes, Petchers was recently nominated for the Cannes Young Director Award for his work with Dylan Owen, “There’s More To Life.” Watch it here now.


When watching his pieces, it feels as if you were thrown into the dimensions of a Tarrence Malik film such as The Tree Of Life, or that of an Andrew Dominik creation, such as The Assassination of Jesse James By The Coward Robert Ford. He fabricates cinematography like the world is a photograph, or a series of photographs- beautiful, flawed, unique and extraordinary. In every one of his productions, from commercials, to music videos, to his own short pieces, Petchers closely examines the subjects and the environments he puts together like pieces of a puzzle that make up his vision.

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There is not even an inkling of doubt that this young man of the millennial generation, who now resides in NYC, is going to be leading the industry in an artistic revolution, led completely by a youthful, colorful, and complex imagination.

You can now follow along this creative’s journey by following him on Twitter, Facebook, Instagram, Tumblr and by checking out his official site.

*All Photographs and Visuals by Brian Petchers*

The Weeknd Shows Off His New Spring/Summer 2016 Fashion Line

You’ll feel like the baddest-chick or guy ever to where the letters XO when you see The Weeknd‘s new merchandise for his summer line!

The Weeknd has been noted as one of the best contemporary R&B/Hip hop artists of our generation. His music is rich, erotic, and dreamy as he hits the falsetto notes like an angel. At this year’s 2016 Billboard Music Awards, the “Can’t Feel My Face” artist won big, taking home 8 awards including including Top Hot 100 Artist and Top R&B Artist. But not only is he an artist of music, and extravagant hairstyles, but he is also an artist of design and merchandising.


The Weeknd’s fashion line is called XO like his infamous stage brand and logo. The publication OOTLYFE made a remark that the singer “is simply at the point whereas anything he tags his name on results into a frenzy of profit.” And they’re not wrong! His clothing and other merchandise have been making sales through the roof in the past year! After contracting and joining up with the highly-esteemed fashion designer Alexander Wang, in 2015, his garments have become one of the hottest trends in artist history.

They’re so simple and monochromatic, yet so chic. They give off an edge and toughness for both male and female consumers, while also being sporty and fresh. There are not enormous amounts of graphics, and if anything, it could be most closely related to the Calvin Kleins’ underwear line. All of apparel is engraved by the lettering “XO” and include wear like short-sleeve hoodies, crewnecks, crop tops, bodysuits, sweatpants, T-Shirts, snapbacks, socks, jerseys, and even a beach towel for your summer getaway.


This is all part of The Weeknd’s Spring/Summer collection, but he’s been in the game long enough to know what the fans want this summer. He continues to use his two-toned hues of black and white, but has also added a bonus coloration of army green as well!


The Kissland and Trilogy artist began this path down the fashion industry back in 2014, and he never went out of style, just like how he we’ll never get tired of serenading us to the infectious lyrics and seductive tunes of his music.

You can check out the rest of his gear at his Official Fan Merchandise site. What XO swag do you front?

Further References: OOTLYFE, HighSnobiety, Hypetrak

Watch Stunning Visual “Friends” by Francis and The Lights ft. Bon Iver, & Kanye West


Prepare yourself for the most stunningly simplistic wonderland you shall ever see.

In this Jake Schreier directed visual, Francis and The Lights (Francis Farewell Starlite) introduces us to one of his beautiful pieces of music “Friends,” which features some of his own friends such as the indie band Bon Iver’s Justin Vernon, and the G.O.O.D. Music founder Kanye West!

I know what you’re thinking. Bon Iver and Kanye West in the same sentence?! Never. But yes, together they have become a part of Francis’s beautiful escapade, dancing and singing to a whimsical tune that is dreamy and otherworldly.  This entire music video was a large collaborative effort of talented and artistic minds. The song itself was written by Rostam Batmanglij, which some of you may know as a member of the former eclectic indie-pop band Vampire Weekend. The track was then produced by a multitude of minds from Cashmere Cat, to Benny Blanco, to Ariel Rechtshaid.

Francis Farewell Starlite

The choreography is strange, awkward, and dazzling. The music is contagious. The sounds of the synths and vocals are infectious and nostalgic. The lighting is perfection between shadows and extreme exposure. The environment is plain, boxy, and fascinating. One word to best describe this exposé is extraordinarily schizophrenic- in the best possible way. It is also interesting seeing the Chicago-rapper being so solemn for once compared to the usual controversial and epic ventures he is displaying for the general public.

This is not the only joint work the New York artist has come across. He has also been a coveted collaborator for the likes of Chance the Rapper and Frank Ocean. In fact, if you weren’t able to notice it, this song is actually what was sampled in Chance’s “Summer Friends” track off his hit beloved album, Coloring Book. The rapper was nothing but grateful to Francis for allowing him to use that segment in his song before he was ever able to show his own track to the world. How generous! You can see in the tweet below, Chance humbled by the grace of Francis’ generosity.

In addition, according to Consequence of Sound, Vernon has actually had a chance to work with West in the past back to when the hip hopper was working on My Beautiful Dark Twisted Fantasy.

In this single, you can feel the summer vibes of friendship flow between the air around. It’s literally the sounds of children and choirs and birds and sunshine and all things good and positive, while still remaining as down-to-earth as possible.

Justin Vernon

If you’re like me, you’ll find yourself pressing play on the video above, and then repeating that another 20 times because you just can’t get enough. So what are you waiting for? Press that Ye button now and let’s get friendly! (And don’t forget to let us know what you think.)

Adidas and Kanye West Announce New Fashion Partnership

Guess what, everyone? The Kanye West x Adidas line is not going anywhere soon, instead they’re getting cozy and planning on creating a long-term relationship.

On Wednesday morning, the top notch sportswear company went public about officially tying the knot with the hip hop artist, West. This would be a partnership that would last and would include the creation of Yeezy’s sneakers, apparel, gear, and retail stores for his Yeezy line. The two brand-names (yes, Ye really is his own brand) will form an entity called “adidas + KANYE WEST.” Of course, his name better be in ALL CAPS. Here is a recent tweet the company posted about this news:

In this announcement, the College Dropout rapper discussed the overwhelming success of what he’s created so far with adidas, and how he looks forward to what will come next for the entire venture.

“These past two years adidas and Yeezy have given a glimpse into our future,” West said to press. “This partnership illustrates that anyone with a dream can dream without limitations.”

The athletic company let fans know that this new enterprise would expand West’s line of fashion even further in the industry, beyond just a lifestyle product, but more to a performance design as well. Adidas’ CMO, Eric Liedtke, made a comment about these new endeavors:“with adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity,” he said. “This is what adidas has always been about, empowering creators to create the new.”


The entity also noted that this new direction will be “the most significant partnership ever created between an athletic brand and a non-athlete.”

Back in 2013, West signed his initial adidas deal. This was after he had made some public criticisms towards his former company Nike. The first Kanye West x adidas product that was ever to release was the adidas Yeezy 750 Boost in February of 2015, and it blew up the sales of the company. And the rest was history.

Adidas Yeezy 750 Boost

These new retail stores designed just for Yeezys will serve as “distinct hubs for adidas and West developed Yeezy product[s].” And as a result of all of this change, this will make West’s Yeezy line much more readily accessible to the fans who have been dying to have it.

5 Ways to Cope With the Death of a Beloved Celebrity

From Prince to The Greatest.


Recently, the deaths of extremely renowned and adored celebrities have had a profound impact on many. So, we came up with a few ways you can try to deal with the pain and emptiness in your heart of these once-so-brightly-shining stars.

Great names like Muhammad AliDavid BowieKimbo SlicePrinceZaha Hadid, and Natalie Cole were all taken from us, and we deserve the chance to mourn for our losses! HOWEVER, this does not also allow you to mope forever in this eternal limbo of misery because they would want you to move on! Come on now. Think about it, it could be purple rain or purple tears, what’s the difference? The music will still be legendary and priceless, and it can still be shared and glorified. It may sting like a bee right now, but you have to float like a butterfly and think about the message this superstar was trying to get across- the master strategist that he was and the physical icon he became. Some may have thought that 2016 was an unlucky year for the world of celebrities. And yet, fret not, because  these amazing faces in history will not (and probably will never) be forgotten! So, let’s help get you on the better side of things.

Here are 5 Ways to Cope with the Death of a Beloved Celebrity:


1. Drown yourself in the overall adoration and devotion that you have for that person.

There’s a famous psychology method called “Flooding,” in which you completely immerse and expose yourself to the very person or thing that is causing you pain. You overwhelm yourself so much with that thought in your head, to the point that you then begin to feel less pain, less fearful, less heartbroken by the thought and appearance. Just think about it, you hate the feeling so much that when you are given too much of it, it boomerangs and you start to like it! Why not? It’s worthy a try. So, pull out those Prince and Bowie Vinyls and listen away, search up those Ali boxing clips and get back in the ring with him cheering him on, visit the fantastic buildings of Hadid and relive her wonderlands of architecture!


2. Share his or her legacy with the youth of the generation.

What truly sucks about the death of a star? The younger generation will never get to hear or experience his or her profound impact on society! Don’t let that happen! Sit them down and tell them all of the stories about growing up with these celebs, show them the music and the fights and the charisma and personalities, so that they can not only gawk at the unparalleled talent  and marvelousness of these individuals, but they can also appreciate the history.


3. Throw a Tribute party in his or her honor.

Throw a party? Well, if you say so. Of course we say so. Instead of shriveling up in a pile of tissues, rejoice for the contributions these artists, musicians, sportsman, and innovators made and what they had accomplished! Have a Harry Potter movie marathon to see Alan Rickman in all of his dark black robe and black hair glory as Severus Snape. Have a classy get together with friends and serve beverages and food while you all enjoy the sounds of Cole and her 70’s rage. And of course, why not watch Bowie in movies like The Labryinth and dance to his music like … hmm.. “Let’s Dance“? You get my point. Have fun and pay homage to these incredible figures.


4. Think about the high level of respect you have for that celeb. Think about the force they were.

You obviously had a lot of respect for whomever it is that you are bawling over, and with this tip, I’m allowing you to be a little more solemn. Close your eyes and think about the incomparable power they demonstrated whether it was through physicality, mentality, or creativity. Think about how they brought a new definition to their domain and the amount of respect they deserve for what they have done. And to go off of this, the last point is to then think about…


5. If they inspired you in some way, and if yes, then live by their word.

Now, not all celebrities have a famous line like Ali or a famous song like Prince. But they all in some way, influenced the people around them. Fans, non-fans, listeners, observers, children, men, women, etc. Everyone was impacted by these celebrities who brought something fresh to their field. I can only think that the best way to show your love and be content in the aftermath of their deaths, is by living out what it was that made you love them in the first place. Was it the music? Did it make you want to pursue music too? Was it confidence? Did they make you want to be strong and sure of yourself to push further? Or was it fascination? Did they add some kind of magic to your life that would make you want to do the same for others? No matter what that little muse may be, it’s not something that goes away with the death; no, their spirit lives on in those who admired them.

Of course, we feel for your loss. Death is no kind friend. But know that whoever you are missing, he or she will be remembered not as they were in their last few breaths of air, but as they were before, when they were very much alive and bringing life.

How To Live Creatively (Even If You’re Not)

Do you find yourself unable to express yourself artistically, but have always had a profound appreciation for all things art? Here are some tips to living creatively, even when you think you’re not artistically inclined in the slightest.

Have you ever wanted to create something of your own? Have you ever wanted to escape reality through an aesthetically pleasing outlet but just felt that you had no way of doing so for the lack of creative ability? Have you ever wished you could live life like your favorite musicians, artists, and celebrities? Have you ever wanted to say that you are living creatively?

We have all been in those slumps when the going gets tough in college, especially during four-day weeks that end up accumulating so much more work and activities and commitments than a regular, full week of school!

Well, luckily for you, there is an upside, and that is that you don’t have to always inherit an innate skill in art or some form of inventiveness when it comes to living creatively. You do not have to be the next Salvador Dali or the next Kendrick Lamar to lead a creative life! All it takes is a little change in perspective and a step in a new direction. Here are some tips to get the imagination warmed up and the artistic vibes flowing, because art truly comes in forms and kinds of all mediums. That is what is so great about it!

1. Take a new course, something different and out there.

Google Images

You can never go wrong when it comes to experimenting and trying something new. Creativity does not have to mean a paintbrush and canvas or an instrument and a tune, art can simply be taking the initiative to try something new and to become passionate about it. You could try to take that Global Documentary course you were dying to take or a language course or even a course on Fairy Tales or Sci-Fi.

2. Get more active in the social media world and add value to the posts you write or the images you post.


Try out different editing apps and search up quotes that inspire you. Look for artists (musicians, visual artists, photographers, fashionistas, etc.) that influence you. Post a picture of you and your friend somewhere totally cool in your town or drop a line that means a lot to you. Share yourself in a way you would want others to hear and see you.

3. Try out a new recipe.


A great way to spend time with friends and get a little creative is by cooking/baking. It is always adds an element of fun and experimentation. Pretend to be a food critic of your own masterpiece and enjoy the break from the crazy work surrounding you in your everyday life. (Plus, you finally take the time to feed yourself– I know college students are very bad about getting those important meals of the day.)

4. Go on an adventure!


No one really thinks about traveling or exploring as art, but if you really, truly grasp it, you are experiencing a form of art. You are appreciating the culture, the city, the people, and the food, even if it is just your college home town or what not, just doing something daring and different to inform you of something novel is one way to living creatively. You are willing to step out of the boundaries and venture out into the world– wanderlust.

5. Pick up a new hobby.


God knows, college is filled with an extensive array of activities right in front of you to take advantage of– so, do so! For instance, some universities offer spin classes, dance classes, ping pong classes, or aerial acrobatics, or you may be more into the music scene and want to go to some open mic nights or jazz sessions at a local coffee shop in your area, or you may enjoy writing more and start your own blog, or you may want to pick up a camera and learn how to do” light painting;”whatever the case may be, you should absolutely be open to reaching out and becoming an active member of something unique that will mean a lot to you. Plus, hobbies are great creative stimulators.

6. Search up new trends and give it a try.

Google Images

Once again, staying out of the lines is always a wonderful way to express yourself and your passions and to show that you really care about art and its ever-changing trends. Plus, it gives you a new sense of purpose and motivation when you have a goal to try something new. Try a new hairstyle, a new look, a new sport, or a new genre of music. Update that Spotify playlist to what is being recently discovered or give that hat look a try for the first time.

8. Carry a journal.


No, I am not saying you need to have a creative bone in your body to be a writer or a journalist. Sometimes, it is just the simple act of taking out that pen and paper and writing a word or two down, a phrase, a saying, a mantra, or even a doodle! Just step away from the phone and let those creative rants loose!

9. Finally, “look at your life like it’s a work of art,” and “eat with your eyes.”


A blog post on Astral & Opal by Vanessa Hudgens made an amazing point, that “we eat every single day, so sometimes we forget that food is art as well.” And this is so true! You would be surprised if you realized that life itself is an art. It is. Look back at memories, together they construct a short film in your head, they create bloopers, and they formulate a scrapbook. Look at the present and notice all the amazing people around you and the value they add to your life through their own experiences, stories, and passions. What is it that makes you energized, fascinated, alive? Appreciate the food you eat, the yoga you practice, the places you see, the music you hear, the dreams you dream, etc etc. There is always something that drives us, a powerful force of instant passion–creativity at its finest. It is fantastic when you feel best about yourself, the things you do, and the people you love. That is when you know you are doing something right, you are living creatively, in your own way.

So, never feel like you are not creative or never will be, because there are a multitude of ways you can get inspired and be considered creative– you just have to find your platform, your space, your tick, your outlet.