King of the Desert Roads
Epic Records hip hopper, Jez Dior, just released the music video for his first major record label single, “Sober.” In this balladic rap track, Dior designs a song that presses the boundaries of modern hip-hop with a hypnotic piano riff at the beginning and an addicting tune. Recently premiered on Complex, the music video shows a new side of the song to emphasize its simplicity of sound and complexity of meaning. The visual was directed by the talents of Shane Drake (Timbaland, Avril Lavigne, Fall Out Boy).
During the progression of the visual, the Los Angeles-based artist is found in various scenarios of solitude facing himself and his delusions. At one point, he is singing from the back of a self-driving pickup truck in the middle of nowhere which then eventually transforms into the intensity of him breaking objects and items in a small, abandoned shack. The whole entirety of the story of “Sober” is about Dior’s experiences of moving into a new world as his music begins to take off and he would have to move from his SoCal life to the wild Los Angeles routine. The song is dark and ominous, yet it is directed very impressively in terms of lighting, especially during the scene when the tepee in the night of the desert is on fire and juxtaposes the light of the flames. The music video has thus far generated over 379K plays on Spotify and “Sober” was included on Spotify’s playlists New Music Friday and R&B Right Now.
“We really tried to portray the meaning of the song through our visuals. Shane [Drake], whom I’ve known for many years did an amazing job showcasing the way I felt when my life was spiraling out of control when I first moved to Hollywood. The shoot was one of the tougher ones, as it was around 117 degrees the whole time, but I love how it turned out, so it was all worth it” says the 25-year old artist.
Watch the video above now!