A Brand New Wave
HG Locks from The Bronx, New York never knew that his life would take a turn from better to best in just a matter of one incident. The now 24 year-old had an aspiration to make it into the NBA. However, after an injury that forced him away from that dream, he was left to find a new career path and new dream. That’s when the music kicked in. (Which you can get a taste of above!)
Locks who now has over 52, 963 monthly listeners and 1,625,001 million plays on Spotify, is a force to reckon with. He clearly found his newfound passion and did it well. Eventually, all of his recording and talk in town brought him and his team closer to the 138 Zoo Gang and to the famed hip hop artist Fetty Wap.
I had a chance to chat with extremely humble man about the musical process, the tour, and who HG Locks is. He began to tell me how the “Hip Hop Game” for him started 5 years ago, when he was only 19-years old.
He began rapping after the injury and found that he was receiving a lot of positive responses about his music from his friends and the people who surrounded him. “That got me thinkin’ that I could do this for real”, exclaims the artist.
Locks goes on to explain his experiences and lessons from being in the industry these days: “That’s one thing about this industry, there are no handouts. You’re still vibin’, you’ve still got a ways to go, but for sure there’s no handouts, because everything you see is through hard work and building from the ground up.”
Locks knows that in order to also make it in the sea of ever-evolving and over-saturated market, it’s important to work hard and put everything you have into the work you produce. In order to elaborate on how his music-writing process plays out he draws out an analogy to Planet of the Apes and says, “When I get in season mode, I get in ape mode, there’s no game time! When I get in season mode, it’s like let him do his thing. My emotions are running, there’s a lot going on… I’m in my zone.”
I asked what his new single “Brand New Wave” meant to him, and how the whole tour as a whole came about. “‘Brand New Wave’ is about things that I want to do, I really want to enjoy, I want people get to see a whole different side of me” Locks responds. He then addresses his team, thankfully saying a shout out to his producer who got him connected to the collaborators as they fiddled around with the sounds. Locks explains to me with such enthusiasm and blissful pride how the song all just flowed from there, that moment in the studio.
He also filled me in that if he could collaborate with anyone at the moment, it would be Meek Mill. “When he speaks, people listen”, he professes. The artist lists out a few of his favorite artists including, Fifty Cent, Biggy, and Ja Rule (as well as others).
Locks is funny, he’s charming, and most importantly, he really is passionate about his craft. Now on tour as the opener for Fetty Wap, Locks has been growing his fanbase even more and expanding his listeners in farther places. “The tour life has been amazing. It’s a blessing first of all. First off, shout out to my brother Fetty Wap, shoutout to my team, and the production team. I’m so grateful for the opportunity. They show love, and I so appreciate it. But by far, the most fun part about these things is interacting with the crowd and fans, like I love that. I’m the type of artist, I’m going down there, I’m there in the crowd with you, I’m going to jump up with you. I’m not too cool to go down there and turn things up. Seeing they love it, the energy, it’s crazy.”
Behind the scenes, the lyricist details what is most important in preparation of a show: “I just try to relax, there are so many things going on before the show. You’ll be running around doing a million things. That’s the main thing, to stay relaxed, to stay calm, because when you hit that stage, even though it’s the time you go out there, you’re supposed to have fun. If you’re not having fun with it, that’s when things get all messed up and you’re not feeling it. Even though it’s your job, the number one goal is to have fun. Enjoy yourself, turn up, and that’s just how I feel. Everything else is a breeze.”
“Understanding the art and respecting. You have to respect everybody down to the production team. There are people that you have to pay homage to, even though they might not be in the spotlight all the time. I feel like people a lot of times get caught up in themselves they forget about people who do the little things. And the little things are things that will always count.”
“You don’t need yes men around you, you want people who will be honest with you, who will tell you you can do this better. because honesty is what will make you better”
They know that i can do better, and
Outside of music, Locks of course express his love for sports, more specifically basketball. “I’m a big sports man”, he says gleefully and proudly. He follows that with how the Chicago Bulls is his gavotte team, and then laughs admitting how he gets a lot of heat from people in New York for that.
So what’s this artist on the verge of? A whole bunch of new music videos and multiple projects, both solo projects and a few collaborative ones.
“Load it up and get it ready to go!”, Locks says forcefully and excitedly, ready to share his next wave.
Check out his socials to see what HG Locks is up to next!